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about us

Boutique established 199528-crown-front-web.jpg6 Crown St Surry Hills Sydney 

Discover the best Australian Fashion & International Jewellery artfully curated by the ying/yang Japanese Australian owners Sawako & Anthony. 

If you're a busy woman looking for comfortable work clothes or smart relaxing casual wear then Pure Magik is your goto shop.

Enjoy quality and value; find unique clothing made from fine fabrics, handcrafted jewellery, genuine leather handbags, practical accessories, footwear and special gifts to share.

Focusing on Australian fashion, designer jewellery & accessories imported from over 15 countries, Pure Magik offers the person who relishes quality & uniqueness a relaxing place to enjoy shopping.