Established 199528-crown-front-web.jpg6

528 Crown St Surry Hills Sydney 

Discover the best eco-friendly Australian Fashion & International Jewellery artfully curated by the Japanese born Aussie owner Sawako.

If you're a busy person looking for comfortable work clothes or smart relaxing casual wear then Pure Magik is your goto shop with brands like Tani Clothing and Elk the Label. 

Enjoy quality and value; find unique clothing made from fine fabrics, handcrafted jewellery, genuine leather handbags, practical accessories, footwear and special gifts to share.

Focusing on sustainable Australian fashion, designer jewellery & accessories from over 15 countries, Pure Magik offers those who relish quality & uniqueness a relaxing place to enjoy shopping.

Nichigopress has written an article about Pure Magik for all those who can read Japanese.


'In the spirit of reconciliation Pure Magik acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.'
Duncan L purchased: for 5 minutes ago.
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Sam P purchased: for 27 minutes ago.